Now that’s an impossible headline. How can any one music video be the best of a year? Most views? Most shares?
And do I mean the best video interpretation of a song? Or the best song, and any video would be okay? Or do I mean, like the image above, The Best Video With The Best Bling Ever.
Many years ago, in many lands not far away, the annual “Best Of” lists meant something.
They meant bona fide critics, academics and, dare I say it, experts, had thoughtfully compared and considered a fair sampling of contenders, and had put their stamp on the top 5 or top 10.
But they were easier times. Hundreds of new releases a month, rather than thousands. Dozens of new music videos a month, rather than millions.
Look at what we have now. Rolling Stone tells us it has collected “The 25 Greatest Christmas Albums of All Time”. What? How is that possible? And Paste tells us it has the “The 100 Best Romantic Comedies of All Time”. What?
They are not “The 100 Best …” of anything. They are click-bait. Headlines pretending to herald great content. Then when you have a look, you disagree with many and almost always object strongly to the Top 5.
But let’s press on.
Best VIDEO Interpretation of a Song 2018
What does “video” mean any more? And how Virtual or Augmented do you want to be?
Well, the best music video of 2018, with the emphasis on video, is
Anderson .Paak, “Til It’s Over” (featuring FKA Twigs)
Which is also HomePod — “Welcome Home” by Spike Jonze — for Apple
And you get a fantastic Music Video with Virtual Reality and Augmented Reality very much centre stage.
With this video, the future is now! There’s a foundation of old-school MTV with heaps of new-school musical sensibilities rising to the peaks, overlaid with the tricksiest video CGIs you can find.
You can see more here: https://www.fuse.tv/2018/03/fka-twigs-dance-to-anderson-paak-new-song-til-it-s-over
But that still leaves us with the question. Is that the best song with the best video to go with? No! The best song with a watchable video is …
The Best MUSIC Video of 2018
Blackpink, “Ddu-Du Ddu-Du”
Because this is what “international” music is all about today. You take vast helpings of Spice Girls (and all the other pop and hip-hop girl groups) and weave in the latest American black music styles, and, lo, you have Blackpink!
Massive production values – like every top black American music star – for both the music and the video are not enough, however. What you also need, to cut through the bass-drone of hip-hop and r’n’b and rap, are some bright, crystal voices singing in harmony.
Which BLACKPINK deliver, along with all the current STYLE and FASHION tips you could ever wish for. All in 3 minutes and 35 seconds!
But you already know that, cos you’ve been one of the 500 or 600 or 700 million views!